Why to Stage your Home!!
#1 Turbo Boost Sales Time!!
Experts all agree and studies show staged homes sell quicker than non-staged homes. Sometimes 30-50% faster in most cases. This is more important then most people realize because the longer a home is on the market...the greater chance for a price reduction. Most buyers and buyers agents believe that, if a home has been on the market for some time, there must be something wrong with it or that the seller will be anxious to sell and will take much less than asking price.
According to a recent USA Today article, a major residential brokerage company looked at nearly 2,800 properties in eight different cities and found that staged houses sold in almost half the time then non-staged houses did. They also found that sellers got substantially more money for a staged home.
#2 First Impressions Last a Lifetime!!
Let’s face another harsh reality that people’s first impression of your listing is critical. The fact of the matter is staging gives you the best opportunity to make a positive first impression rather that a negative one. Everyone knows the stronger the impression...the less likely a potential buyer will be bothered if some things aren’t perfect.
What this all means is staging is the crucial step needed to help a buyer connect with a listing and visualize themselves living in the home. Staging showcases the house in the best possible light. After all, we never get a second chance to create a great first impression so it is imperative that the house is “dressed to impress.”
#3 Gone In 60 Seconds
Psychology experts have proven that people react based on emotion and then seek logic to back up the feeling. From a real estate perspective, a buyer will make an initial reaction in less than a minute whether they like your listing or not. Then, after the potential buyer’s initial decision has been made, they will either confirm that decision or rescind it in the next 6 to 20 minutes as they tour the property. This is why proper staging is critical for any listing…
#4 Ready, Set, Go— Move-In Ready Sells Faster!!
A properly staged listing not only appears to be in “Move-In Ready” condition, but it really is. Staging a house for sale means that every component of the house is as close as possible to model condition. All buyers prefer to buy a home where they can just move-in and start enjoying life. They will even pay a premium for this.
A staged exterior also draws more viewers. When home buyers first arrive at a listing, they instantly make up their mind whether they should get out and look around, or drive off. If the yard is staged with flowers manicured and properly taken care of, chances are excellent that the buyers will want to see more. If every one would entice buyers by showing a nice looking outside, they will surely want to know what the home is like on the inside.
#5 Imagination Not Included!!
Did you know that only 5% of the population can truly visualize how beautiful a home can be or see past the clutter, grime and so-so appearance? It’s true. Help potential buyers see themselves happily living in your home, and let the offers come pouring in.